Zero Waste Manufacturing
Zero-waste fashion refers to items of clothing that generate little or no textile waste in their production. Zero-waste fashion is not a new concept, early examples of zero-waste or near zero-waste garments include; The Kimono, Sari, Chiton and many other folk costumes however its not been common practice in conventional fashion.
1) Made to Order
The conventional manufacturing model involves manufacturing thousands of pieces at the start of each season and then trying to sell them all before the end. This involves manipulative marketing, encouraging you to purchase something you so do not need but also means there is often a lot of garments that have not sold and need to be thrown away at the end of the season.
According to this report by the ABC on Burberry's practice of burning stock at the end of each season, "Thirty percent of what's produced doesn't even make it to the shop floors — that's pre-consumer waste" This is common practice in the industry.
Zara has a company policy that nothing will sit on their floors for more than three months, have you ever wondered what will happen to it after that?We don't need to educate you on fast fashion as there is so much information out there and it is so obvious our planet simply can not keep up with this fast fashion pace.
Top Shop boasts the release of 300 styles each week. In Australia, many local retailers have been following an accelerated fashion cycle such as Valley Girl who releases 65 new styles per week, Supre has daily deliveries, and the mid-market Witchery boasts 400 new styles per month.
We have our own small team of makers and produce all our clothes in-house, well they are not all physically in our house and spread around, most in Australia but some in Bali, all of them make our pieces from the comfort of their home as required. Our pieces are the opposite of mass-produced and predominately sewn by hand which is obviously very time-consuming and the opposite of fast fashion.
We do not manufacture more than required.
We also do not design for seasons but instead design trans-seasonal timeless pieces that will never date alleviating the pressures of the rat wheel of fashion.
"Fashion changes, style endures" Coco Channel
Clothing is a fundamental human requirement but fashion is not, we make stylish clothing.
2) Waste Elimination
The second part of our zero waste strategy is to use all the offcuts for other products such as all our hair accessories.
Any offcuts of fabric from the hair accessories are currently being sewn together to make a beautiful intricate patchwork quilt. So there is absolutely nothing wasted.
We are passionate about zero-waste living and encourage you to research all the small things we can do to reduce waste in our daily lives or follow us on social media for tips and tricks.